Why do I need a video?

In a COVID affected world, it's more important than ever to stay connected to your customers. Creating regular video contact to directly engage with your audience is critical to on-going success.

Here are 3 interesting statistics about video marketing and why you should be using it.

Businesses Retain Video Marketing

99% of video marketers say they will continue using it as a tool

(Source: Wyzowl)
  • Of the 85% of global business using video marketing, the vast majority is convinced of its power and will continue using it
  • Uptake trend is increasing every year
  • Two of the most common marketing videos are "Explainer Videos" and "Testimonial Videos"

Boost Conversion

90% of customers say videos help make buying decisions

(Source: Social Media Today)
  • You can develop trust with your customers by putting a face to the name
  • People who get to see a product demonstration video are more likely to buy it
  • People will watch a video to be informed before trawling through paragraphs of text

Pandemic Impact

91% of marketers feel the pandemic has made video more important than ever

(Source: Hubspot)
  • People are more reluctant to go to physical shops
  • Online sales are thriving
  • Buying decisions are being made via online platforms