Why do I need a video?
In a COVID affected world, it's more important than ever to stay connected to your customers. Creating regular video contact to directly engage with your audience is critical to on-going success.
Here are 3 interesting statistics about video marketing and why you should be using it.
99% of video marketers say they will continue using it as a tool
- Of the 85% of global business using video marketing, the vast majority is convinced of its power and will continue using it
- Uptake trend is increasing every year
- Two of the most common marketing videos are "Explainer Videos" and "Testimonial Videos"
90% of customers say videos help make buying decisions
(Source: Social Media Today)
- You can develop trust with your customers by putting a face to the name
- People who get to see a product demonstration video are more likely to buy it
- People will watch a video to be informed before trawling through paragraphs of text
91% of marketers feel the pandemic has made video more important than ever
- People are more reluctant to go to physical shops
- Online sales are thriving
- Buying decisions are being made via online platforms